Donell Edwards SELECT Consulting
Public Relations - Marketing - Advertising
To run a successful advertising or public relations program, you have to create a lot more than talk value. You have to deal with those nasty perceptions in the prospects mind. Publicity or PR is a more effective way to deal with those perceptions than advertising.
Al Ries, Author & Marketing Consultant - The Fall of Advertising and the Rise of PR
We Take Nothing For Granted - Especially Our Clients
There is so much clutter on the media landscape that it is difficult for advertisers to stand out from their competition. Additionally, mass communications has become so fragmented with the advent of Internet Marketing, cable and satellite TV, satellite radio, combined with traditional network and local radio and TV, magazines, newspapers, and billboards, that special expertise is required to accurately identify the target market and develop a focused message that stands out from the competition and gets results.
That is why every PR campaign that we develop begins with thorough consumer research, to ensure that both the audience and the message are specifically targeted for maximum results.
Relationships Are A Priority
We are very firm believers in relationship marketing, and as a business practice, we seek to establish long-term relationships with our clients that are mutually rewarding. We are very selective in choosing our clients, and we provide personal, hands-on management of each projcet.
We utilize a public relations driven marketing strategy that involves a fully integrated public relations, advertising, and total marketing campaign, that covers all of the essential areas relevant to influencing consumers to purchase the product(s) or service(s) being marketed.
Partial Client List
Atlas Courier/Messenger Service, Inc.
Cash Flow
Lawson Learning Academy
Media Collaborative Group
ROC Development, Inc.
Sheila & Dante’s Collections
Small Business Empowerment Association (SBEA)
Standard Lighting Maintenance, Inc.
Urban Internet Group
List of Services
Marketing Consulting:
Business Consulting
Marketing Plans
Advertising Plans
Ad Creation & Production
Advertising Consulting:
Budget Planning & Review
Determine Types of Media
Define Target Audience
Develop Media Plan
Public Relations:
Public Relations Campaigns
Press Conferences
Press Releases